Career Objective

Detail-oriented Digital Marketing Professional with hands-on experience in WordPress design and administration, CMS and content management, AI-assisted content writing and creation, web hosting environments, SEO optimization, and analytics. Seeking to contribute to a structured corporate digital team while building long-term professional stability and advancing formal education in marketing.

Professional Experience

Web & Content Manager

2024 - Present

Enrays (Pvt) Ltd

  • Design, maintain, and manage internal websites.
  • Plan, write, edit, and publish blog content and website copy across multiple websites.
  • Use AI tools (ChatGPT, Claude, Gemini) to research, plan, create, and optimise content efficiently.
  • Handle complete WordPress CMS workflows: content publishing, metadata optimisation, internal linking, image handling, and performance monitoring via Google Analytics 4 and Search Console.
  • Implement on-page SEO best practices using Yoast SEO; keyword integration, schema markup, meta fields, and content structure.
  • Configure and maintain VPS hosting, Cloudflare, domain/DNS settings, and site performance.

Web & Content Manager

2018 - 2023

Vervain (Pvt) Ltd

  • Handled and maintained digital content for company websites, including writing, editing, and updating product pages, blog articles, and site copy.
  • Maintained WordPress CMS environments; content accuracy, UI consistency, navigation updates, and uptime stability.
  • Implemented SEO improvements through metadata optimisation, content restructuring, and internal linking to improve organic visibility for company websites.
  • Handled hosting coordination, backup management, and CMS troubleshooting.
  • Handled social media content publishing and basic performance coordination.

Web Designer & Digital Marketer

2013 - 2024

Biztyle Digital Solutions / Zeransoft Technologies / Lanka e Broker

  • Designed, administered, and wrote content for WordPress websites serving SMEs in Sri Lanka.
  • Produced blog content, product descriptions, and social media posts.
  • Supported social media content publishing, scheduling, and basic performance tracking.
  • Designed, administered, and managed content for an automobile classified website.
  • Provided vehicle and property brokerage services and online advertising services.

Business Development Executive (Freelance)

2014

Sri Lanka Rupavahini Corporation (SLRC)

  • Supported client outreach and lead generation initiatives for corporate partnerships; developed professional communication and coordination skills.

Independent Research Officer

2011

Nielsen Sri Lanka

  • Conducted structured field research and data collection; developed strong accuracy, reporting, and attention to detail skills directly applicable to content quality management.

Portfolio & Content Projects

Biztyle.com

Digital Marketing, Business & AI tools review & affiliate marketing website

Tanning.guru

A blog providing information and advice on tanning

Enrays.com

Company website of Enrays (Pvt) Ltd

ilakka.lk developing

Education consulting and career guidance blog in Sinhala language

Tools & Platforms

WordPress cPanel HestiaCP Cloudflare Google Analytics Search Console Bing Webmaster Tools Meta Business Suite Generative AI Tools Photoshop Canva CapCut SEO Panel OpenCart PrestaShop Dolibarr Mautic

Education & Certifications

In Progress

Diploma in Digital Marketing (DDM)

Sri Lanka Institute of Marketing

In Progress

HubSpot Content Marketing Certification

HubSpot Academy

In Progress

UK Agent and Counsellor Training Course

ICEF Academy

In Progress

US Agent Training Course (USATC)

ICEF Academy

Completed

Google Ads Certifications (Search, Display, Creative & Video)

Google Skillshop

Completed

Customs House Agent (CHA) Certificate

Sri Lanka Customs

Completed

Fundamentals of Digital Marketing

Google Digital Garage

2010

BIT External Degree (UG)

University of Moratuwa

2012-2013

G.C.E. Advanced Level in Bio Stream

St. Anne's College, Kurunegala